Whitman Brands Partners With Susan G. Komen, Launches Coins For The Cure Program To Help Raise Awareness & Money Toward Ending Breast Cancer

Whitman Brands™ launched its Coins for the Cure Program and partnership with Susan G. Komen®, the world's leading breast cancer organization, in an effort to create a world without breast cancer.

With the release of a limited-edition pink American Women Quarters coin album, Whitman hopes to help raise awareness and money toward ending breast cancer. The limited-edition album holds all circulated strikes of the best-selling American Women Quarters series, and as a bonus, the 2018 Breast Cancer Research Awareness Commemorative Coins.

"Following the acquisition of Whitman Publishing, I believed it was the perfect time for us to embrace greater social responsibility and give back wherever possible, “said John Feigenbaum, President and CEO of Whitman Brands. "The decision to partner with Susan G. Komen was an easy choice—they are leaders in the fight against breast cancer, professional and collaborative, and their cause inevitably touches us all. We are thrilled to kick off this partnership!"

The American Women Quarters™ Program, authorized by the Circulating Collectible Coin Redesign Act of 2020, is the first U.S. quarter program to exclusively honor the achievements of women. From 2022 through 2025, the U.S. Mint will issue five quarters per year, each featuring a unique reverse design. These coins celebrate the determination, perseverance, and indomitable spirit of American women, honoring contributions in fields such as suffrage, civil rights, abolition, government, humanities, science, space, and the arts.

The Breast Cancer Awareness Commemorative Coin Program, authorized by the Breast Cancer Awareness Commemorative Coin Act of 2016, has been instrumental in raising awareness and funds for breast cancer research and education. The program includes a $5 gold coin, a silver dollar, and a clad half dollar, with the $5 gold coin being the first U.S. federal gold coin to feature a rose-gold hue. These coins symbolize resilience and solidarity, conveying messages of hope, strength, and unity.

“Our partnership strategy is simple: combine our established brand, a popular coin program, and a high-impact nonprofit organization to raise awareness and funds for an exceptional cause," stated Michael Pfeiffer, Director of Operations for Whitman Brands. "We aim to give back and believe we can make a difference."

Susan G. Komen began with a promise between two sisters to find a cure for breast cancer. Over four decades later, they have become a global movement at the forefront of research and innovative programs. According to the 2024 Susan G. Komen Impact Report, in 2023, they provided over 52,000 direct patient support services, educated more than 2.5 million people on breast health and breast cancer, invested $10 million in research grants, introduced crucial legislation in 29 states, and launched ShareForCures®, a breast cancer research registry.

"The historical statistics are astonishing, but the true impact of Komen’s initiatives will undoubtedly be felt by future generations, and we’re excited to be a part of it," reiterated Pfeiffer.

In October 2023, the Secretary of the Treasury, in consultation with the Smithsonian American Women’s History Museum, the National Women’s History Museum, and the Congressional Bipartisan Women’s Caucus, announced the following women to be honored in the 2025 American Women Quarters:

• Ida B. Wells – Investigative journalist, suffragist, and civil rights activist
• Juliette Gordon Low – Founder of the Girl Scouts of the United States of America
• Dr. Vera Rubin – Astronomer who pioneered work on galaxy rotation
• Stacey Park Milbern – Activist for people with disabilities
• Althea Gibson – First Black athlete to break the color barrier at the highest level in tennis

For more information about the Coins for the Cure Program and our special-edition pink American Women Quarters album, please visit Whitman.com. The album is available for sale for $29.95 online at Whitman.com, Whitman’s eBay Store, Amazon.com, and Walmart.com, and bookstores, hobby shops, and other retailers nationwide.

Disclosure: From August 1, 2024, to September 15, 2025, Whitman-CDN Publishing, LLC T/A Whitman Brands will donate to Susan G. Komen® 20% of the retail sales price received by Whitman Brands and 10% of the wholesale sales price received by Whitman Brands for each specially marked product sold, with a guaranteed minimum donation of $2,500.